one magazine is an in-house digital product of one of the largest retail and tourism companies in Europe. The company decided to transition it from a printed magazine into an online publication. That new direction needed to be supported by a new branding that respects existing parameters but points into new directions. .
All touch points of the new branding and detailed specifications are documented in an online design manual. This platform was essential for the transition and still supports further development of the product. Commissioned by Buero fur Brauchbarkeit.